250+ staff, 7 departments and 1 cohesive look.
Voco is among the latest family of hotels to launch in Australia and is owned by the IHG group - one of the world’s leading hotel companies.
Our client approached Total Uniform Solutions (T.U.S) with a clear brand concept. The brief was simple; deliver a smart-casual look with no obvious branding across the hotels seven departments - reception, concierge, food and beverage, housekeeping, maintenance, office, and corporate management.
T.U.S worked to translate Voco’s vision into a complete uniform solution that not only ticks the boxes of practicality and style. No typical left-hand chest logos here! The strong focus on charming touches of detail, such as the custom yellow and blue pocket trim or the contrast yellow buttonholes on blazers, and interesting fabric textures combined with clean, sophisticated apparel leaves a first impression that is synonymous with their “reliably different” branding.
One of T.U.S’s key strengths is our in-house ability to add one-of-a-kind details to off the rack uniform items. This removes the large quantity, cost, and time commitments of fully custom garments, but still delivers the wow factor of a unique on-brand uniform. By delivering highly customised apparel, T.U.S was able to offer Voco Hotels a point of difference no one else could.
“T.U.S handled all aspects of the uniform delivery from name badges and lapel pins, to semi-tailored corporate suiting,” said Jarrod Coulin, the T.U.S Account Manager for Voco Hotels and one of our resident hospitality uniform experts.
Beyond our uniform customisation abilities, T.U.S’s additional services proved to be a standout for Voco. The T.U.S team hosted sizing days to assist hotel staff in taking measurements to find the right fit.
Overall, the uniform program is distinctive, unpretentious, and perfectly aligned with the Voco brand and customer experience they want to foster.
Learn more about our custom uniforms, promotional merchandise, logistics and uniform program management solutions and contact us Total Uniform Solutions today for an initial consultation. Call 1300UNIFORM or email email@example.com for more information.
TUS demonstrated a thorough understanding of our vision and translated that using out of the box thinking. The turnaround times were impressive and ongoing reliability of supply is something we have come to count on every day across the group as we continue to grow.
Brenden Van Blerk – General Manager, Voco Hotel Gold Coast
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